Considering that the American market is one of the most advanced in terms of mobility, the findings of the latest study released by comScore on this topic sobering marketing departments that make their presence on mobile the one of their priorities. Indeed, according to comScore, two-thirds of American mobile users (65.5% to be precise) do not download any applications per month. Worse, half of the downloaded applications are only 7% of smartphone users. And half of mobile users spend 42% of their time on their favorite applications.
For a brand that wants to assert itself on the mobile while focusing on the development of a downloadable application on the AppStore on Google Play or elsewhere, the window of opportunity is extremely small to win with consumers.
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